Market Research¶
This is a template. Replace every bracketed placeholder with real, sourced content. This file itself establishes no policy and asserts no market facts until populated.
DO NOT FABRICATE. Do not invent, estimate-and-present-as-fact, or restate unsourced numbers for: market size, search volume, Etsy/marketplace demand, revenue estimates, competitor pricing, or customer quotes. Every quantitative or qualitative claim in this document must carry a real Source, Access/Publication Date, Scope, Limitations, and Confidence Level. If no real research has been done yet, this document must say "No research conducted yet" rather than contain plausible-sounding placeholder numbers left in prose form. See ../../../../docs/company/research-and-evidence-principles.md for the company-wide evidence standard this document must comply with.
Research Log¶
Every claim below must be entered as a row. Do not write freeform, unsourced paragraphs elsewhere in this document.
| Claim | Source | Access / Publication Date | Scope | Limitations | Confidence Level |
|---|---|---|---|---|---|
| [e.g. "Estimated size of X market segment"] | [Publisher, report/page title, URL] | [YYYY-MM-DD] | [Geography, time period, population covered] | [What this source does NOT cover, sample size caveats, recency issues] | [Low / Medium / High] |
| [claim] | [source] | [date] | [scope] | [limitations] | [confidence] |
Competitive Landscape¶
| Competitor / Alternative | Format | Observed Pricing (with source) | Observed Strengths | Observed Weaknesses | Source | Access Date |
|---|---|---|---|---|---|---|
| [Name] | [Excel template / SaaS / other] | [Price + citation, or "not verified"] | [Only what is directly observed] | [Only what is directly observed] | [URL/source] | [YYYY-MM-DD] |
Demand Signals¶
- [Any real, sourced demand signal — e.g. a specific marketplace search result with a screenshot/date, a specific forum thread, a specific survey result. Each entry must have a source and date. If none exist yet: "No demand signals gathered yet."]
Customer Voice¶
- [Direct quotes only with source, date, and context of how it was obtained (e.g. interview, public review, forum post with link). Never invent a customer quote. If none exist yet: "No customer voice data gathered yet."]
Scope of This Research¶
- What this research covers: [state the scope honestly]
- What this research does NOT cover: [state gaps explicitly]
- Overall confidence in market opportunity: [Low / Medium / High, with reasoning]
Open Research Questions¶
- [Question that still needs answering before proceeding]
- [Question that still needs answering before proceeding]
This is a template. Replace bracketed placeholders with sourced, dated, scoped research only. This file itself establishes no policy and, unpopulated, asserts no market facts.