Digital Products — Brand and Positioning¶
Brand name status: not finalized¶
"Digital Products" is an internal working name only. It is not, and should not be presented as, the public-facing brand under which any product will be sold. No public brand name, logo, wordmark, color palette, or tagline has been chosen as of this writing.
Any document, product listing draft, or AI-generated content that needs to refer to this venture publicly should use language such as "Digital Products (working name)" or should flag explicitly that the brand name shown is provisional and subject to change. Nothing in this repository should be treated as a final naming decision.
Positioning direction (provisional)¶
A tentative positioning direction — not yet validated with customers — is that this venture's products should read as structured, trustworthy, and auditable tools, in contrast to purely decorative templates common in template marketplaces. This direction is consistent with the product philosophy (product-philosophy.md): calculations customers can trust, clear separation between input and output, and documentation that shows the tool was built with care.
This positioning direction is provisional for two reasons:
- It has not been tested against actual customer preference or purchasing behavior.
- It may need to flex per product category — a lighthearted household tracker may warrant a different tone than a retirement planning tool, even under a shared brand.
What is explicitly not decided yet¶
To avoid downstream documents or AI agents inventing brand assets that don't exist, the following are explicitly not decided and should not be fabricated:
- Public brand name
- Logo or wordmark
- Brand color palette
- Tagline or brand voice guidelines
- Domain name / storefront name
- Legal trade name (if different from the eventual public brand)
Any of these that are needed for a specific deliverable (e.g., a mockup) should be labeled as placeholder/illustrative and never presented as final.
Relationship to venture standards¶
The visual design standard for products (../standards/workbook-visual-design-standard.md) describes product-level visual conventions (input/output color coding, font choices, number formatting) that are independent of the eventual public brand identity. Product visual design can and should proceed under those standards even while the brand name remains unresolved; the two are not blocking dependencies of each other.
Open question¶
Naming remains an open question tracked in venture-brief.md. It should be resolved through a deliberate naming process (trademark/domain availability check, marketplace-fit check) rather than defaulted to "Digital Products" by inertia.