Commercial Claims Standard¶
This standard governs how Devonshire Digital and its ventures describe products and their capabilities in any customer-facing or public-facing material (marketing copy, product listings, app-store descriptions, workbook product pages, and similar), and how internal documentation should represent product status so that customer-facing claims built from it are accurate.
Only claim what is implemented and verified¶
A feature or capability may only be described as something the product does if it is actually implemented and has been verified to work (per docs/standards/quality-assurance-standard.md). Roadmap items, planned features, and aspirational capabilities must not be described in present tense as though they already exist. Use clearly future-framed language ("planned," "coming soon," "on the roadmap") for anything not yet shipped.
Substantiate performance and compatibility claims¶
Any claim about performance (speed, capacity, reliability) or compatibility (supported platforms, versions, integrations) must be backed by actual testing, not assumption or extrapolation. If a compatibility claim hasn't been tested on a specific version or platform, don't claim it works there.
Avoid superlatives without evidence¶
Do not use unqualified superlatives ("the best," "the fastest," "the only tool that...") unless backed by a specific, cited comparison (see docs/standards/external-research-standard.md). Prefer specific, honest statements of what the product does over comparative claims that can't be substantiated.
Disclose AI involvement where relevant to trust¶
Where a product's functionality, content, or output is materially produced or shaped by AI (e.g., an AI-generated recommendation, AI-assisted content in a workbook), disclose that where it is relevant to a customer's trust in or understanding of what they are getting. This does not require disclosing every internal use of AI tooling in building the product — it applies to AI involvement that affects the customer-facing behavior or content itself. See docs/company/responsible-ai-principles.md and docs/company/customer-trust-principles.md.
Relationship to product specifications¶
The feature inventory and roadmap sections required by docs/standards/product-specification-standard.md are the internal source that customer-facing claims should trace back to. If a marketing claim can't be traced to an implemented, verified item in the feature inventory, it should not be made.