[VENTURE_NAME] — Brand and Positioning¶
Template placeholder.
Working name status¶
[not finalized|confirmed] — see venture.json field public_name_status
for the authoritative machine-readable value; keep this document in sync
with it.
Parent-company endorsement level¶
This is a venture-level decision that must be made explicitly — it is not a default. Devonshire Digital LLC is a private/proprietary parent company; each venture must explicitly decide, and record here, how visibly it is connected to the parent company. Do not assume an answer.
Choose and document one:
- Independent — [VENTURE_NAME] is presented to its market as its own brand with no visible parent-company association.
- Endorsed — [VENTURE_NAME] is presented as its own brand but with a visible "by Devonshire Digital" or equivalent endorsement.
- Internal working name — [VENTURE_NAME] is not a consumer-facing brand at all yet; it's an internal name used for repository and planning purposes only, with public branding not yet decided.
Current status: [fill in]. Rationale: [fill in].
Positioning statement¶
[Placeholder — one to two sentences: for [target user], [VENTURE_NAME] is the [category] that [key differentiator], unlike [alternative].]
Brand voice / tone notes¶
- [Placeholder note 1]
- [Placeholder note 2]
Open questions¶
- [Open branding question 1]