Commercialization Plan¶
This is a template. Replace every bracketed placeholder. This file itself establishes no policy — it applies, and must remain consistent with, ../../docs/standards/marketplace-listing-standard.md.
All claims used in marketing/listing copy drawn from this plan must be evidence-backed per the marketplace-listing standard. Do not carry forward unsourced numbers from an incomplete
market-research.md.
Pricing Hypothesis¶
- Hypothesized price point: [amount — explicitly labeled as a hypothesis, not final pricing]
- Reasoning: [why this price point, referencing competitive landscape in market-research.md if available]
- Pricing model: [one-time purchase / tiered / bundle — state assumption]
- What would invalidate this hypothesis: [e.g. no conversions at this price in first N sales]
Positioning¶
- Core positioning statement: [one or two sentences — how this product should be described relative to alternatives]
- Key differentiators to lead with: [from product-brief.md Differentiation Hypothesis]
Marketplace Channel¶
- Primary channel: [e.g. Etsy, Gumroad, own site — state as hypothesis if unconfirmed]
- Secondary channels considered: [list]
- Channel-specific constraints: [e.g. file delivery format, review/rating dynamics]
Claims Requiring Evidence¶
| Claim to be used in listing/marketing | Evidence source (must exist before use) | Status |
|---|---|---|
| [e.g. "Saves N hours per month"] | [link to specific market-research.md row or user testing result] | [Unverified / Verified] |
| [claim] | [source] | [status] |
No claim may appear in a real product listing while its Status is "Unverified."
This is a template. Replace bracketed placeholders. This file itself establishes no policy.